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Social Media Specialist - 500319

Company: University of Richmond
Location: Richmond
Posted on: May 6, 2021

Job Description:

Social Media Specialist - 500319SUMMARY:The Social Media Specialist is responsible for the day-to-day execution of the university's comprehensive social media strategy, combining social media savvy with expertise in content creation and integration to drive strong social engagement across the University's properties.Reporting to the Director of Digital Engagement, the social media specialist helps to develop and implement a robust social media strategy that successfully engages target audiences in the university's brand and strategic initiatives. The position also employs social listening tools and best practices to monitor sentiment toward the university across social media and to proactively identify reputational threats and opportunities.For full consideration, please apply by April 30th. Application review will start on May 1st. RESPONSIBILITIES: Social Media

  • Build and execute a comprehensive social media strategy for the university, focusing on both a cohesive overall vision as well as platform- and audience-specific plans
  • Create and/or plan content for daily social posts to all platforms that engage and grow our audiences, building meaningful connections and encouraging community members to engage more fully in the life of the university
  • Ensure social content strategically aligns with marketing goals and brand voice and resonates with each platform audience authentically, thereby increasing positive brand sentiment and awareness
  • Monitor social conversations using digital listening tools to identify potential threats, assess and analyze the social climate around the university online, and continue to promote and protect the institution as part of crisis management
  • Use social analytics tools and best practices to continually evolve and improve the university's social presence by routinely monitoring, analyzing, reporting on, and acting on the appropriate social data/metrics and resulting insights.
  • Set yearly goals for all channels, campaigns and tactics; research competitive benchmarks by channel to set aggressive but realistic targets
  • Collaborate closely with the digital and advertising teams to build, target and optimize audiences for university advertising efforts on social media
  • Monitor, identify and communicate key social trends, including technology, tools, analytics, shifts in behavior, consumer sentiment, etc. to identify opportunities to proactively engage with our followers and potential followersContent Integration and Support
    • Collaborate closely with digital and editorial teams to drive a cohesive vision for aligning and cross-promoting content across key university print and digital channels
    • Maintain constant awareness of key strategic university initiatives and how social media can support those initiatives
    • Provide editorial/content support to the ongoing web content management needs, advertising, and other digital content efforts of the teamMiscellaneous
      • Participate in concept development and project critiques with the communications team
      • Other duties as assignedQUALIFICATIONS:
        • Proven work experience in a lead role in social media marketing
        • Demonstrated understanding of current and evolving social media
        • Excellent ability to create effective content across social media audiences/platforms
        • Excellent editing, grammar, and proofreading skills
        • Strong knowledge of AP style.
        • Strong attention to detail
        • Strong knowledge of web content management systems
        • Strong knowledge of web and social analytics tools
        • Experience with the principles of marketing communications
        • Ability to think creatively and strategically
        • Strong interpersonal skills
        • Strong organizational skills
        • Ability to handle multiple tasks simultaneously, coupled with the ability to set and recommend priorities
        • Ability to handle quick turnaround times
        • Demonstrated ability to take initiative
        • Ability to work effectively both independently and as part of a team
        • Ability to provide and receive constructive criticism in a productive mannerEDUCATION & EXPERIENCE
          • Four-year college degree in English, marketing, communications, journalism, or related field is required
          • A minimum of two years of experience in social media, writing, web content, marketing communications, integrated content delivery, and/or journalism.
          • Or equivalent combination of education and related work experienceWORK HOURS:
            • Full-time, exempt position
            • Monday - Friday, 8:30 a.m. - 5:00 p.m.; 7.75 hrs./day; 38.75 hrs./week
            • Evening and Weekend work often requiredSALARY STRUCTURE: Pay Grade 6 (Hiring Range $44,775.00 to $59,325.00 annually)ABOUT UR:At the University of Richmond, we're creative, inclusive, and determined. We're Spiders, and our mission is to create positive change in the UR community and beyond. Located minutes from downtown Richmond, Virginia, the University of Richmond ( ) blends the intimacy of a small college with exceptional academic, research, and cultural opportunities usually found only at large institutions. There's only one place like Richmond.UR is committed to developing a diverse faculty, staff and student body, and to modeling an inclusive campus community which values the expression of differences in ways that promote excellence in teaching, learning, personal development and institutional success. In keeping with this commitment, our academic community welcomes candidates from diverse backgrounds and candidates who support diversity. EOE

Keywords: University of Richmond, Richmond , Social Media Specialist - 500319, Advertising , Richmond, Virginia

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