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Digital Marketing Analyst

Company: Ll Flooring
Location: Richmond
Posted on: January 16, 2022

Job Description:

The Marketing Analyst is accountable for providing the analytics and insights driving LL Flooring marketing activities and communications, as well as determining the overall effectiveness of these tactics to drive engagement and business success. As an individual with strong analytical and story-telling skills, you will be a key contributor helping to convey marketings impact and influence in driving business results. You will be responsible for analyzing across a comprehensive suite of marketing tactics utilizing data from multiple sources to drive business strategy, specifically: improve customer acquisition and retention, market effectively and efficiently and deliver optimum customer experience.
This role will partner with Marketers, Finance Partners to advise budget allocation/mix and recommend next best dollar spent based on objectives. The ideal candidate will thrive in an environment with a high degree of individual responsibility. This person will have analytical mindset and yet will be adept at translating highly technical information to a non-technical audience.
Job Duties and Responsibilities:

  • Formulates and recommends human resources goals and objectives in all areas of employee relations.
  • Establish the marketing measurement framework in close collaboration with the key stakeholders in Brand strategy, Marketing, Merchandising, and/or eCommerce
  • Support the implementation of an integrated marketing measurement framework (tools, processes, people, partners), making sure that the information is available in real time to all global and local stakeholders
  • Maintain clear understanding of all relevant data - analyze and synthesize data to answer complex questions and provide clear analyses and actionable findings
  • Leverage Marketing Mix Model (MMM) and Multi Touch Attribution (MTA) to measure effectiveness of marketing spend and recommend shifts to optimize
  • Present insights and data-based recommendations to grow business, increase effectiveness and improve ROI of digital and traditional media
  • Build and define high-value audiences for targeting across digital channels
  • Consult with internal marketing and segment teams on analytical issues, such as audience targeting, modeling, segmentation, tagging, and reporting
  • Collaborate with marketing teams across channels to ensure alignment and coordination on marketing goals and initiatives
  • Work closely with external partnerstraditional media agency, digital media agency, data management platform provider(s), analytics partners
  • Develop measurement strategies that tie organizational objectives to digital measurement solutions
  • Maintain constant awareness of deliverables; keep team focused on short-term and long-term milestones
  • Advise on test planning to ensure results from testing efforts are clean and rigorous
  • Lead efforts to provision data for and maintain dashboards in platforms such as Tableau and Google Data Studio
  • Assist with A/B test design and analyses aimed to improve customer acquisition, activation, retention, and monetization
    • BA / BS in Business, Marketing, Business Administration, Computer Science, or related areas from accredited four-year college or university, required
      Related Experience, Qualifications and/or Certifications:
      • 4+ years of marketing analytics experience, with an emphasis on rigorous analytical insights using them to help develop marketing strategies
      • Strong SQL skills, ability to perform effective querying involving multiple tables and subqueries
      • Experience using advanced analytics packages (R, SAS, Python)
      • Data visualization experience (Tableau)
      • Experience leveraging web analytics packages such as Adobe/Omniture or Google Analytics
      • Proven strategic and analytic thinker plus tactical reporting and measurement implementer
      • Strong coalition-builder and interpersonal communicator
        Preferred Qualifications:
        • Corporate retail experience
        • Experience using advanced analytics packages (R, SAS, Python. Alteryx)
        • Data visualization experience (Tableau, Domo, PowerBI)
          Computer Skills / Special Equipment Knowledge:
          • Proficiency in MS Office (Word, Excel, Outlook, PowerPoint).
          • Knowledgeable in HRIS and applicant tracking systemsby Jobble

Keywords: Ll Flooring, Richmond , Digital Marketing Analyst, Advertising , Richmond, Virginia

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