Copywriter/Thinker

Company: Potential Energy Coalition
Location: Richmond
Posted on: August 6, 2022

Job Description:

It's the hardest challenge civilization has ever faced: how do we get people to care about climate change and demand action on this existential threat?Potential Energy Coalition is taking on this challenge by tapping the best minds in marketing, media and creative to change attitudes and beliefs and motivate substantive action on climate change. We have built an industry-wide marketing capability, driven by insights and supported by a coalition of the very best talent in the industry, to launch and support campaigns about this issue.This Copywriter/Thinker role at Potential Energy is a unique opportunity within the creative space - conceptualizing, writing and creating content that motivates human beings to care about climate change and working with some of the best creative minds in the advertising industry. Reporting directly into our Creative Director, you will work with our creative, strategy and production teams to create 360 advertising campaigns and experiences that inspire collective action against climate change.++Responsibilities++

• Concept and brainstorm with our Art Director for campaign ideation.
• Quickly develop compelling concepts that come at the issue from unique angles.
• Write engaging and high-performing digital assets, including video scripts, social media posts, web copy, digital display ads, etc.
• Manage the vision, voice and tone for 360 campaigns.
• Create compelling narratives for presentations to our partner organizations
• Develop creative for our own Potential Energy Coalition brand to support our website and social media pages.
• Stay up-to-date on current best practices, trends and user experience in content engagement across digital platforms.++Qualifications++
  • Bachelor's Degree
  • 5 + years experience in a fast-paced agency, in-house copywriter or content development role
  • Strong conceptual thinker and collaborator
  • Ability to think and write from multiple points of view
  • Media-fluid: equally adept at writing TV scripts, developing social media content, experiential ideas, etc
  • Experience managing film productions
  • Great at packaging creative ideas as narrative presentations
  • Highly curious with a love of learning and reading
  • Bonus if you have design or filmmaking skillsMust provide portfolio to be considered for the role. Full-time, Exempt, 40 hours/weekPotential Energy is a project of Windward Fund, a 501(c)(3) public charity that incubates new and innovative public-interest projects and grant-making programs. Windward is committed to attracting, developing and retaining exceptional people, and to creating a work environment that is dynamic, rewarding and enables each of us to realize our potential. Windward's work environment is safe and open to all employees and partners, respecting the full spectrum of race, color, religious creed, sex, gender identity, sexual orientation, national origin, political affiliation, ancestry, age, disability, genetic information, veteran status, and all other classifications protected by law in the locality and/or state in which you are working.

Keywords: Potential Energy Coalition, Richmond , Copywriter/Thinker, Advertising , Richmond, Virginia