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Digital Marketing Manager

Company: Virginia Farm Bureau
Location: Richmond
Posted on: November 26, 2022

Job Description:

We are seeking a Digital Marketing Manager to become a valued, integral part of the Virginia Farm Bureau Insurance Marketing team. This individual will be responsible for developing and executing our email program, website improvements, and organic and paid digital campaigns.Duties and responsibilities include the following:

  • Plan all digital marketing campaigns, including web, SEO/SEM, paid social media and display advertising
  • Manage digital marketing vendor relationships
  • Strong analytics background and ability to critically analyze and leverage performance data to measure and optimize campaign performance
  • Collaborate with internal partners to develop digital strategies for product launches, run tests and scale opportunities to grow new customer acquisition
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Serve as the primary lead for managing and building email communication strategy
  • Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices
  • Manage email campaign calendar planning with cross-functional teams
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Lead SEO strategy to ensure site content aligns with best practices and increases organic search rankings and trafficEducation and/or Experience:
    • BS/BA degree in marketing or related field
    • 3-5 years of direct digital marketing experience
    • Understanding of HTML, CSS, and JavaScript preferred
    • Experience with Constant Contact or other email platforms
    • Strong ability to research & analyze data on popular analytics platforms like Google Analytics
    • Strong computer skills - proficient with Microsoft Office (Word, Excel, PowerPoint, etc.)Knowledge and Skills:
      • Exceptional project management and organizational skills, with the ability to prioritize and handle multiple tasks and projects concurrently
      • Excellent analytical skills and ability to provide actionable insights from data
      • Superior communication skills
      • Ability to work as a member in a team-oriented environment, yet as an independent worker with minimal supervision
      • Strong customer service focusWe offer competitive salaries with benefits that include medical/dental insurance on day one, 401k with match, flexible-spending accounts, hybrid work schedules and generous paid time off. We offer a strong commitment of work life balance. We play hard and work hard!Applicant must be prepared to comply with Company COVID restrictionsVirginia Farm Bureau Companies provide equal employment opportunity in all aspects of employment without regard to race, color, national origin, religion, gender, pregnancy, age,disability, orientation, or veteran status.

Keywords: Virginia Farm Bureau, Richmond , Digital Marketing Manager, Advertising , Richmond, Virginia

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