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Manager of Marketing Services

Company: CoStar Group
Location: Richmond
Posted on: December 5, 2019

Job Description:

Job Details Company Overview Manager of Marketing Services Job Description CoStar Group is currently seeking a Manager of LoopNet Marketing Services, a market-leading marketplace that introduces prospective tenants and investors to top quality spaces and buildings that meet their needs. In this role, the right candidate will define, operationalize and scale process to ensure best-in-class marketing service is delivered to LoopNet's rapidly growing advertiser base. This role will require building best practices and workflow manage design and production process for all LoopNet listings. The Manager of Marketing Services will build a team of Marketing Specialists, Graphic Designers and Editors who are responsible for delivering the content and design of LoopNet Signature Ads. The LoopNet Marketing Services team will also work with our customers to more strategically articulate and position their spaces and/or properties to the commercial real estate audiences they wish to target. Substantial commercial real estate marketing experience, specifically marketing at the property level is required for this role. Content, Marketing, and Training: - Partner with research leadership to build a team of marketing specialist and designers to meet fulfillment needs for LoopNet advertisers. - Develop ongoing training curriculum for content creators with the goal of creating a strong grasp of: - Key differentiators by property type, geography and transaction type - Storytelling for commercial real estate - Adapting content tone and type to align with goals of lister and the intended functionality of Listing Detail Page modules - Partner with Marketing to develop a suite of best-practices, templates and guidance documents for content creators - Drive continuous improvement through a process of capturing insights from editors and lister feedback and analysis of product usage. - Create interview protocol for use during discovery process for new listings, ensuring that key differentiators, selling points and other salient information is collected. - Individual review, editing of Diamond-level listings - Workflow manage to ensure timely delivery of quality content - Collaborate with Graphic Designers to deliver original content on banner ads Client On-boarding: - Collaborate with product managers to create on-boarding tools for new listers, providing tips and strategies for making the most out of their listing's content. Where appropriate, partner with marketing team to deploy this content to the salesforce as well as existing listers. - Create a series of standard communications/notifications to be used throughout the ad fulfillment process, consolidating multiple touch points and creating a consistent brand experience throughout new listing setup Job Requirements: Bachelors Degree coupled with 5+ years marketing experience, preferred experience in commercial real estate marketing Exceptional written and verbal communication skills Proven experience in delivering best in class strategic marketing programs with quantifiable results Key Competencies: High degree of professionalism, maturity and confidentiality Collaborative team player across multiple functional teams Strong interpersonal skills Excellent problem solving abilities #LI-TB1 CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing Recommended skills Leadership Research Interpersonal Skills Marketing Communication Verbal Communication

Keywords: CoStar Group, Richmond , Manager of Marketing Services, Executive , Richmond, Virginia

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