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SEO Manager

Company: RJM Technologies
Location: Richmond
Posted on: January 17, 2020

Job Description:

SEO MANAGER Washington, DC-- Our client, a major non-profit association, is looking for an SEO Manager to join their marketing organization for a long-term consulting assignment in Washington, DC. -- Primary Duties and Responsibilities: Develop, manage and implement holistic SEO strategies. Work with the management team to ensure SEO best practices are properly implemented. Partner with developers and content specialists to promote SEO best practices. Pro-actively analyze SEO performance and conducts ongoing technical audits, identifies technical limitations, analyzes site health and recommend and implement strategies. Identifies opportunities and analyze key performance indicators in the marketplace to improve search visibility, and consistently improve engagement resulting in qualified traffic through organic search. Analyze, strategize, implement, monitor, and report ongoing SEO efforts to stakeholders on ensuring that business goals are met. Leverage dashboard data and reports to evaluate the degree of success of SEO efforts to develop and recommend SEO initiatives and campaigns. Execute tests, collect and analyze data and results, identify trends and insights in order to create monthly, quarterly and yearly SEO strategies. Determine scope of new SEO projects in coordination with business objectives to optimize existing content and uncover new opportunities. Perform content gap analysis and create recommendations in coordination with elements and structure of websites and web pages. Provide recommendations and execute/manage strategies for SEO goals - general and keyword specific. Implement and administer SEO functional requirements for XML sitemaps (video, news, and standard), robots.txt, canonicals, taxonomy, and schema). Monitor and evaluate search results and search performance across the major search channels (Local, Universal, Voice, Image) in order to improve rankings. Monitor, analyze, and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies. Provide oversight and serve as quality control when working with various stakeholders. Create and optimize local map listings on Google My Business and citations. Define requirements, tasks, acceptance criteria and resources associated to SEO strategy. Keep pace with SEO, search engine and internet marketing industry trends and development. -- -- Qualifications: Strategic, analytical, organized, and efficient - able to manage multiple SEO projects and priorities at one time. Mastery of SEO best practices, and proficient in technical SEO initiatives. Understand the integration opportunities between organic and paid search. Expert user of SEO software without a dependency (Conductor Searchlight, Google Search Console, Screaming Frog, and SEMRush). Strong proficiency with web analytics tools (Adobe Analytics) and a strategic thinker. Track record for delivering projects and completing tasks on time. Solid understanding of online marketing reporting and quantitative analysis. Excellent written/verbal communication and interpersonal skills: enthusiastic, team player, professional, well organized, self-starter, serious commitment to hard work. 3+ years of leading SEO initiatives and strategies including experience in the execution of SEO recommendations with a proven track record of results. Sound business acumen, financial analysis skills, strategic skills and common sense. Demonstrated knowledge in analyzing and interpreting complex data. Proficient with Excel, PowerPoint, Word and Outlook. Proven ability to manage projects to successful completion, multi-task and work within deadlines. Can lead as well as function as part of a team. Able to perform in depth keyword research and industry research. Full understanding of Google Trends and how to leverage for search.

Keywords: RJM Technologies, Richmond , SEO Manager, Executive , Richmond, Virginia

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