Manager, Marketing Analytics
Company: CarMax
Location: Richmond
Posted on: January 12, 2021
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Job Description:
8901 - Corp Office West Crk - 12800 Tuckahoe Creek Parkway,
Richmond, Virginia, 23238CarMax, the way your career should be!
About CarMaxCarMax disrupted the auto industry by delivering the
honest, transparent and high-integrity experience customers want
and deserve. This innovative thinking--around the way cars are
bought and sold--has helped us become the nation's largest retailer
of used cars, with over 200 locations nationwide.Our--amazing team
of more than 25,000 associates work together to deliver iconic
customer experiences.--Along the way,--we help every associate grow
their career and achieve their best, at work and in their
community. We are recognized for our commitment to training and
diversity and are--one of the FORTUNE 100 Best Companies to Work
For--.CarMax is an equal opportunity employer, and all qualified
candidates will receive consideration for employment without regard
to race, color, religion, sex, sexual orientation, gender identity,
genetic information, national origin, protected veteran status,
disability status, or any other characteristic protected by
law.Purpose of the roleFor 25 years, CarMax has led the way with an
innovative, customer-right way to buy and sell a used car. We are
the nation's largest retailer of used cars, with 25K+ associates
and 200+ locations nationwide. With best-in-class financial
performance, customer satisfaction, and Associate engagement,
CarMax is well positioned for continued growth.To help drive this
growth, we need a seasoned, high performing analytics Manager who
can use the power of data and partner with stakeholders to drive
business results in two key business areas: Local markets and
Appraisals.About this jobThe Manager, Marketing Analytics will be
responsible for delivering actionable analyses and recommendations
that help CarMax:* Identify areas of opportunity in our Local
marketing business* Monitor and drive business performance of our
Appraisal businesses* Improve the ROI of our full funnel marketing
programs in these business areasThis individual will be a key
leader within the team, informing, persuading, and influencing our
marketing and business strategies.What you will do - Essential
ResponsibilitiesPartner with various stakeholders to:* Track
business performance in our key markets as well as the Appraisals
business* Identify root causes for business performance* Partner
with stakeholders in Marketing and throughout the organization to
influence data driven recommendations on action stepsPartner with
marketing channel and media teams to:* Track performance of our
marketing strategy* Develop, run & analyze tests. Utilize test
results/analysis to act as a subject matter expert within the
organization, and partner with Marketing Channel Owners, Marketing
Leadership, and stakeholders throughout the organization to develop
strategies and prioritization.Manage and develop a team of high
performing analysts.Qualifications and RequirementsTo perform this
job successfully, an individual must be able to perform each
essential duty satisfactorily. The requirements listed below are
representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.* Strong analytical
thinker with a proven track record of providing actionable insights
and clear strategic direction* Strong project management skills
with the ability to juggle multiple priorities simultaneously in a
fast-paced environment* Proven ability to play a leadership role in
a cross-functional team* Track record of developing and managing
teams* 5+ years experience with marketing analytics for both upper
and lower funnel strategies* Proficient with quantitative test
design and analysis* In-depth knowledge of the following tools:*
Teradata SQL or similar database query language* Data visualization
software such as Tableau* Site analytics tool such as Adobe
Omniture* MS Excel, MS PowerPoint* Willingness to travel up to 10%
of the timeUpon an applicant's request, CarMax will consider
reasonable accommodation to complete the CarMax Job
Application.
Keywords: CarMax, Richmond , Manager, Marketing Analytics, Executive , Richmond, Virginia
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