Senior Manager, Public Relations and Executive Communications
Company: CarMax
Location: Richmond
Posted on: January 13, 2021
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Job Description:
8115 - Corp Office Canal Crossing - 101 S 15st, Richmond,
Virginia, 23219CarMax, the way your career should be! Senior
Manager, Public Relations and Executive CommunicationsRichmond,
VirginiaAbout this jobThe Senior Manager, Public Relations and
Executive Communications develops and executes proactive public
relations and thought leadership strategies to position CarMax
senior leaders and strategic business initiatives with priority
stakeholders. This individual serves as a trusted communications
advisor to senior leaders and supports communications strategy and
execution for top tier media, national conferences, and investor
relations communications. In addition, this position provides
issues management support and strategic communications counsel for
complex business issues.What you will do - Essential
Responsibilities* Identify, propose, secure and support senior
leaders with top tier media interviews and speaking engagements on
CarMax business strategy and key differentiators. Support in the
development of impactful presentations (both visuals & delivery)
for both internal and external audiences.* Oversee internal
resources and PR agency teams in regular cadence of media outreach
to high-value national media outlets and targeted regional outlets
to drive top tier earned media placements.* Independently provide
spokesperson training and communications coaching for CarMax
leaders to hone their messages, improve their communications and
media skills, and ensure they effectively represent CarMax.* Serve
as the primary liaison between PR and Investor Relations teams and
lead IR media relations with high attention to ensuring
differentiated, accurate and fair reporting. Assist in the
development of strategic IR communications, including quarterly
conference call scripts, annual report, annual shareholder letter,
analyst day presentations, and other communications materials as
prioritized.* Lead strategy and execution of new business
partnership announcements, including the development of
communications plans, messaging and press materials.* Build
relationships with key national media and serve as a company
spokesperson.Purpose of the roleThis role is critical to
positioning CarMax as a customer experience leader and innovator, a
resilient business, a good corporate citizen, and an employer of
choice. The ideal candidate is a communications leader with
expertise in business strategy communications, corporate
financials, and communications/media training. They will have
demonstrated experience engaging and influencing senior leaders on
key communications opportunities including news media interviews
and presentations. Qualifications and RequirementsTo perform this
job successfully, an individual must be able to perform each
essential duty satisfactorily. The requirements listed below are
representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.* Proven record of
developing and managing successful PR programs, demonstrated
success building relationships with national reporters and driving
proactive media placements.* Experience overseeing the work of
communications professionals (and agency partners) to meet shared
goals.* Exceptional business acumen & experience developing and
communicating company messaging in clear, concise and compelling
way for internal and external audiences. * Media relations
experience with financial/business media outlets, such as the WSJ,
The New York Times, Financial Times, and CNBC, among others. *
Experience managing & maximizing a PR marketing budget to drive
business performance. * Ability to work completely independently
and handle ambiguity. * Proven ability to coach leaders to improve
their communications skills and effectively prepare them for
interviews and other opportunities that have a potential for
volatility or risk.* Proven ability to manage cross-functional
teams & channel stakeholders.* Strong presentation development
skills, including preparing PowerPoint presentations that tell
visual & impactful stories. * Ability to manage multiple channel
programs simultaneously and to meet deadlines.* As a first
responder to media and customer inquiries, across the United States
and in different time zones, this position at times requires on
call night and weekend work times. This position will participate
in assigned nightly and weekend media and social monitoring to
ensure reporters and business partners receive timely, appropriate
responses.Language Skills* Ability to communicate complex messages
in a manner that is clear, effective, and engaging, to a variety of
internal and external audiences, including senior leaders. *
Ability to convey a professional and positive image to external
customers, media contacts, etc.Education and/or Experience*
Four-year college degree (Marketing, Advertising, Mass
Communications or related field) required, MBA preferred* 7+ years
of marketing and management experience* Investor relations
communications experience and subject matter expertiseAbout
CarMaxCarMax disrupted the auto industry by delivering the honest,
transparent and high-integrity experience customers want and
deserve. This innovative thinking--around the way cars are bought
and sold--has helped us become the nation's largest retailer of
used cars, with over 200 locations nationwide.Our--amazing team of
more than 25,000 associates work together to deliver iconic
customer experiences.--Along the way,--we help every associate grow
their career and achieve their best, at work and in their
community. We are recognized for our commitment to training and
diversity and are--one of the FORTUNE 100 Best Companies to Work
For--.CarMax is an equal opportunity employer, and all qualified
candidates will receive consideration for employment without regard
to race, color, religion, sex, sexual orientation, gender identity,
genetic information, national origin, protected veteran status,
disability status, or any other characteristic protected by
law.Upon an applicant's request, CarMax will consider reasonable
accommodation to complete the CarMax Job Application.
Keywords: CarMax, Richmond , Senior Manager, Public Relations and Executive Communications, Executive , Richmond, Virginia
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