Manager, Field Marketing - Virginia
Company: Sears Holdings Corporation
Location: West Point
Posted on: February 25, 2021
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Job Description:
JOB SUMMARY: The Field Marketing Manager will collaborate
closely with their Home Improvement Consultant team to train,
coach, monitor, and provide leadership to ensure the team is
building brand awareness and generating quality sales leads in a
retail environment in order to meet business goals. The FMM will
drive desired outcomes by meeting regularly with each home
improvement consultant to communicate goals, provide feedback on
performance, demonstrate desired behaviors, recognize outstanding
results, and when appropriate, address deficiencies through formal
corrective action. JOB SCOPE: Responsible for meeting or exceeding
district lead generation metrics by staffing, training, and
developing a team of Home Improvement Consultants generating
approximately $12 Million in annual revenue and across
approximately 12 retail stores. Managing Home Improvement
Consultant hours to meet traffic demand and achieve optimal lead
acquisition, working within the Field Marketing Manager Standard
Operating Procedures (SOP). SUPERVISION: Up to 25 Home Improvement
Consultants or area requirements. JOB DUTIES/RESPONSIBILITIES:
Analyzes daily and weekly lead generation reports; coaches and
recommends actions to drive improved performance Maintains daily
communication with Home Improvement Consultants, business partners
and Regional Managers to gather feedback of program performance and
recommends necessary actions to achieve desired results Builds and
maintains mutually beneficial relationships with new and existing
business partners for lead generation Identifies learning needs
through store visits, in-person observation of Home Improvement
Consultants' performance, and report monitoring; responds to
opportunities by delivering targeted training Partners with
recruiters to identify, assess and select candidates for vacant
Home Improvement Consultant jobs Identifies potential Lead Home
Improvement Consultant talent; partners with Regional Marketing
Manager on internal promotions Manages new hire paperwork to ensure
compliance with applicable state and federal laws Conducts virtual
training with Home Improvement Consultants on the pitch process as
well as product knowledge training Completes retail store audits to
ensure that corporate initiatives are being implemented as designed
Performs supervisory functions, including but not limited to,
making employment decisions regarding hiring, promoting, demoting
and terminating, conducting performance appraisals and coaching and
developing associates REQUIRED SKILLS: Willingness to work a
flexible schedule, including evening and weekend hours, ability to
travel overnight to assigned territory and sit in an automobile for
extended periods of time Reside within the geographic boundaries of
the district, not to exceed 250 miles from nearest store The
ability to move around for extended periods of time The ability to
be self motivated in order to maintain high performance Excellent
verbal and written communication, relationship building, and
leadership skills The ability to maintain a positive mental
attitude at all times to provide a positive role model for
subordinates, peers and other members of management Available and
reliable transportation The ability to balance multiple priorities
at one time and effectively handle employee issues and needs Good
problem solving and interpersonal skills The ability to use
technology and Microsoft applications, Word, Outlook, and Excel
PREFERRED SKILLS: Bachelor's degree Small group training
facilitation JOB REQUIREMENTS: High school diploma or equivalent
3-4 years of related experience Valid Driver License for the State
of employment Up to 75% travel 18 years of age or older
Keywords: Sears Holdings Corporation, Richmond , Manager, Field Marketing - Virginia, Executive , West Point, Virginia
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