Analytics Manager

Company: Burtch Works
Location: Richmond
Posted on: August 7, 2022

Job Description:

Job Description:
We are working with a major retailer on their search for an Analytics Manager that will oversee their marketing performance analytics. You will use the insights from the analytics to identify new opportunities to shape their marketing strategy and deliver more value.

Responsibilities:
--- Lead the measurement strategy for marketing--- Manage entire measurement system including internal attribution, MMM and MTA methodologies--- Collaborate with program teams across the organization--- Lead portfolio level analyses that optimize investment decisions across marketing--- Deliver program level analyses and reports to senior leadership
Requirements:
--- BA/BS in Business, Engineering, Computer Science, Math, Economics, or related field--- 7+ years of marketing analytics or similar experience--- Experience with advanced analytics, statistics, and modeling preferred--- Experience using SQL, Python, Excel, Tableau, and PowerPoint is a plus--- MMM/MTA experience a plus but not required
Must be U.S. Citizen or Green Card holder. Base salary up to about $135K + bonus. Role can be based in Richmond, VA or REMOTE.
Keywords: MMM, MTA, SQL, python, Excel, tableau, analytics, marketing, performance, marketing mix, media mix, statistics, modeling, measurement, multi-touch attribution

Keywords: Burtch Works, Richmond , Analytics Manager, Executive , Richmond, Virginia