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Senior Manager- shopDisney Marketing (e-commerce)

Company: Parks, Experiences and Products
Location: Providence Forge
Posted on: September 24, 2022

Job Description:

shopDisney is the global direct-to-consumer E-commerce retailer for The Walt Disney Company (TWDC), connecting audiences across the globe with exclusive, high-quality merchandise from Disney Parks, Disney+, and nearly 100 years of content and storytelling. We are looking for someone to manage global development of brand and retail marketing strategies, marketing campaigns, audience growth plans, and customer experience strategies to maximize growth across TWDC's vertical retail channels. This is the opportunity to be a part of a significant marketing evolution and brand transformation, positioning shopDisney for the future including broadening the consumer base and growing audiences to new heights. You will partner with the Director of Marketing and several partners including Customer Experience, PR, Technology, Product Development, Creative, and Analytics to shape growth strategies, determine priorities, develop campaigns and ensure marketing achieves goals across the business. Responsibilities:

  • Lead teams on brand development, messaging strategy go-to-market strategy to position shopDisney for the future
  • Manage the development of outstanding holistic marketing strategies and integrated marketing campaigns across important franchises, seasonal plans and product launches with a focus on acquisition and retention
  • Orchestrate important consumer journeys across web, mobile and app in partnership with shopDisney and TWDC partners
  • Develop 365 consumer strategies inclusive of the competitive landscape, consumer research, psychographics, social and consumer trends, and TWDC content planning all with a focus on Diversity and Inclusion
  • Identify marketing and consumer opportunities based on guest demographics, specific markets, guest segments and target audiences to achieve growth goal
  • Develop acquisition plans to attract a wider audience to all markets and meet revenue targets
  • Articulate and integrate deep marketing knowledge to help inform communications strategies and diagnose performance of important industries from end to end
  • Partner with Marketing Center of Excellence, Public Affairs, Walt Disney Imagineering product development, and individual business owners (Disney store, shopDisney, Commercialization, etc.) Qualifications:
    • 6+ years of marketing experience in E-Commerce, Marketing Strategy, Consumer Package Goods Brand Manager, Advertising Account Manager, Business/Program Manager
    • Technical Marketing skills to inspire and lead strategic input to promote creative communication planning
    • Experience framing up a verbal or written POV to influence leaders, partners and peers
    • Experience managing a high-volume portfolio of programs balancing strategies, tactical details and budgets
    • Experience developing productive partnerships in and out of marketing and leading cross discipline teams in a collaborative and inclusive environment
    • Demonstrate goal orientation and flexible response to our evolving needs experience using PowerPoint, Work, and Excel (can maintain complex spreadsheets)
    • Experience in customer acquisition, engagement and retention programs
    • Working knowledge of digital platforms, Marketing cloud and Salesforce
    • Experience in multicultural or international marketing Preferred Education:
      • MBA preferred Additional Information:Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at DPEPMarketing

Keywords: Parks, Experiences and Products, Richmond , Senior Manager- shopDisney Marketing (e-commerce), Executive , Providence Forge, Virginia

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