Manager, Digital Production

Company: National Multiple Sclerosis Society
Location: Richmond
Posted on: January 26, 2023

Job Description:

The Manager, Digital Production develops email and text (SMS) messaging strategies for Society-wide communication and marketing campaigns. Responsible for managing email and text messaging (SMS) campaigns from conception to execution to analysis. Collaborates with Society business owners and marketing team to produce quality, effective email and SMS marketing programs using Society standards and best practices. Ensures data management/integration in coordination with the Marketing Cloud Admin to ensure cohesiveness across Salesforce campaigns.

Manages Society-wide email and text messaging campaigns to achieve optimal constituent engagement experiences (60%)

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• Collaborates with internal stakeholders and departments to create email/SMS marketing strategies to achieve specified goals for each campaign.
  
• Manages day-to-day campaign tasks including collection of necessary campaign elements, data requirements, track, place and manage content, and ensure tracking elements are in place.
  
• Develops and manages A/B test plans within campaigns to keep the Society at the forefront of communication advancements (e.g., video enhancements, recommended strategies).
  
• Understands and leverages metrics to optimize campaigns.
  
• Creates audience segmentation/targeting and manages list maintenance.
  
• Executes and deploys multi-step Marketing Cloud Journeys - email and SMS messaging in partnership with marketing cloud team.
  
• Manages all communication relevant data (import/export from other software, as well as within Salesforce Marketing Cloud)
  
• Leverage data to guide content creation and optimize campaign.
  
• Manages cadence of Email & SMS communications- including Society managed campaigns and crisis communications.
  
• Monitors audience/data health and provides feedback to appropriate channels when issues are discovered.
  
• Builds templates, code emails and run extensive testing, deploys innovative features to drive initiatives and expand reach.
  
• Conveys content and design best practices- training staff Society-wide on Marketing Cloud and Salesforce Features
  
  
  Aligns and implements Society standards, processes, and procedures for email/SMS. (20%)
  
  
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  • Implement tasks in alignment with Society's brand and technical standards.
    
  • Contribute to definition and ongoing updates to Society coding/technical standards, quality assurance standards and processes.
    
  • Data management- including weekly publication list sync, exporting from Marketing Cloud and other data platforms for QA, manual upload cleanup, etc.
    
    
    Produce effective cross-channel experiences (20%)
    
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    • Closely collaborate within/between teams to produce effective cross-channel experiences in support of Society strategic priorities and expected results and process improvement.
      
    • Participate in cross-functional work teams to define and develop email/SMS engagement strategies, as necessary.
      
      
      

Keywords: National Multiple Sclerosis Society, Richmond , Manager, Digital Production, Executive , Richmond, Virginia