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Digital Media Director, K-12

Company: EAB
Location: Richmond
Posted on: September 15, 2018

Job Description:

About EAB

EAB is an education best practices firm that uses a combination of research, technology, and services to improve the performance of 1,200+ educational institutions. Headquartered in Washington, D.C., EAB forges and finds the best new ideas and proven practices from its network of thousands of leaders, then customizes and hardwires them into every level of member organizations, creating enduring value.

At EAB, we serve not only our members but each other-that's why we are always working to make sure our employees love their jobs and are invested in their community. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

The Role in Brief:

Digital Media Director, K-12

At EAB, our primary objective is to build productive, solid relationships with our education clients and shape marketing strategies to achieve their enrollment goals. The Digital MediaDirector oversees the development of digital marketing strategies and campaign execution within EAB's expanding our new K-12 division.

The ideal candidate has experience managing client relationships and is a leader in overall digital marketing who will push our clients and our team to deliver best-in-class digital strategy, execution, and measurement. The ideal candidate will have experience leading digital marketing teams and developing / managing digital marketing campaigns supported by strong analytical skills that help drive direction and future innovation. This position reports to the Managing Director, Program Marketing.

This role is located in Richmond, Virginia.

Specific Responsibilities:



  • Create, run and manage paid marketing campaigns across social channels, primarily through Facebook Ads, that create awareness for our clients' institutions and drive engagement / attendance at specific events held on client campuses

  • Responsible and accountable for the day-to-day leadership and execution of the creation, marketing, and analysis of client creative work

  • Establish, manage, and optimize an online advertising budget and create campaign performance monitoring and reporting for company and clients

  • Work with Managing Director, Program Marketing to develop both company-wide and client-specific learning agendas targeted towards the continuous improvement of high-return, high-impact digital campaigns

  • Support onsite and/or offsite presentations to educate external clients and internal colleagues on services / best practices

  • Simultaneously project manage digital initiatives of significant scope and complexity for multiple clients

  • Maintain understanding of products and services across EAB's Enrollment Services division

  • Identify trends, insights, and innovations in the industry; stay abreast of our competitors and our clients' evolving digital strategies; provide thought leadership and perspective for adoption where appropriate

    Basic Qualifications:



    • Bachelor's degree in business, marketing or related field

    • 7 years' relevant work experience in direct / digital marketing or equivalent

    • Experience managing client accounts / relationships and communicating strategy to client stakeholders

    • Proficiency with Google Analytics and social platforms such as Facebook, LinkedIn, Instagram and Twitter

    • Familiarity working with retargeting (both site and list-based) advertising campaigns

    • Demonstrated ability to work collaboratively and independently -- test, produce, drive innovative solutions from concept to completion

    • Proven combination of strategic- and analytical-thinking

    • Excellent interpersonal and communication skills (written, verbal, presentation)

    • Up-to-date with the latest trends, best practices, technologies in digital marketing

      Ideal Qualifications:



      • Team leadership and talent management experience

      • Experience with SEO, SEM, and Google AdWords

      • Experience with Google Analytics, Google Search Console, Moz, or BrightEdge

      • Experience using the AdWords and Bing Ads Editor

      • Experience building successful marketing programs

      • Desire to innovate and improve practices and processes

        Benefits

        Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive benefits package:



        • Medical, dental, and vision insurance, dependents eligible

        • 401(k) retirement plan with company match

        • Generous PTO

        • Daytime leave policy for community service or fitness activities (up to 10 hours a month each)

        • Wellness programs including gym discounts and incentives to promote healthy living

        • Dynamic growth opportunities with merit-based promotion philosophy

        • Benefits kick in day one, see the full details here.

          At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and a workplace where each team member is valued, respected and heard.

          To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

          Keywords: EAB, Richmond, Digital Media Director, K-12, Executive, Richmond, Virginia

          Click here to apply!

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