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VP of Marketing

Company: Apparel & Fashion Products, Richmond, VA
Location: Richmond
Posted on: December 9, 2018

Job Description:

Company seeks an experienced marketing professional with a strong analytical skill set and a track record of managing multiple digital and offline channels. You understand the importance of the customer lifecycle and the value derived from building lasting customer relationships. You are an inquisitive leader by nature, constantly striving to improve performance and teaching your team to do the same.

The Role Lead Marketing and Creative teams Lead the outbound marketing efforts of the organization. Find and maintain profitable avenues for customer acquisition. Retain customers through proper segmentation and messaging over the lifetime of the customer. Possess a deep understanding of the Company customer. Lead development of Creative campaigns and brand messaging Develop/Implement strategy aimed at increasing customer retention rates Set goals for the marketing team and organization as it relates to customer acquisition and retention. Analyze and communicate Key Performance Indicators of customer health to senior leadership and Directors. Ensure marketing creative and messaging are in line with the Company brand and values Run weekly and Marketing/Creative Team “stand-ups”, managing the prioritization of weekly tasks and related due dates, holding members accountable for their specific assignments. Set agenda for company-wide Marketing meeting each week – communicating key initiatives, reporting KPI’s and leading discussion of near term priorities and challenges. Contribute to overall company strategy discussions Inspire the rest of the organization on how best to communicate with the Company customer Help the company prioritize initiatives based on potential impact and grounded on data based analysis The ideal candidate must Be a self-starter that thrives in an entrepreneurial environment. You like a fast/loose environment that provides you the opportunity to tackle projects with autonomy Have experience in consumer product marketing/sales and a strong technology background. Be creative, have a deep understanding of brand marketing and the emotional connection with customers needed to create true lifestyle brand. Love data and be incredibly analytical. You make decisions based on numbers and can create actionable strategies based on their results Understand that work should be fun and have the desire, willingness and need to love what you do Understand P&L’s, and basic business finance such as cash flow, overhead, depreciation, capital and expense costs, etc. Understand the value of teams and seek to build a strong team oriented atmosphere. Be driven and results oriented with a positive outlook. Not be afraid to roll up their sleeves and pitch in on executing strategies. Speak up when they disagree with decisions

Keywords: Apparel & Fashion Products, Richmond, VA, Richmond , VP of Marketing, Executive , Richmond, Virginia

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