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---Digital Asset Program Manager, Marketing Operations

Company: carmax
Location: Richmond
Posted on: June 15, 2019

Job Description:

7041 - CarMax Shockoe - 140 Virginia Street, Richmond, Virginia, 23219 CarMax, the way your career should be!Digital Asset Program Manager, Marketing Operations Richmond, VA (Home Office) About this job The Digital Asset Program Manager serves as administrator for the digital asset management (DAM) system, which includes, but is not limited to asset administration, system administration, process management, compliance and vendor management. The multimedia-savvy DAPM partners with Creative, Marketing Operations, Production, Broadcast, Agencies, PR, Foundation, Product and Legal teams in implementing digital asset management best practices for a fast-paced organization. The DAPM will maintain and promote our DAM system. The DAPM will be the lead in areas of strategy, user experience, technical system maintenance, marketing processes and procedures, communications, metadata creation and consistency, training, and user support. What you will do - Essential Responsibilities Asset Administration

  • Responsible for managing, reviewing, sharing and enforcing DAM best practices within the company.
  • Manage content created by both the in-house agency and external agencies including video, photography, tactics (print, social, digital, broadcast) and related documentation
  • Catalog content using company, industry and department standards; lead the evolution of those standards
  • Upload, organize, communicate and curate assets for various business needs throughout the company (create collections, portals, searches and other as needed).
  • Act as the gatekeeper for all creative assets within the digital asset management system.
  • Retrieve legacy assets from Marketing file server and vet for ingestion into DAM (review usage rights, etc.)
  • Act as system librarian and develop best practices for the creation and management of metadata. Define file naming system that are rigorous and scalable, allowing users to quickly search and discover marketing assets
  • Upload assets to the DAM system and assist users by fulfilling asset requests and guiding through asset searches.
  • Provide asset download reports and metrics analysis.
  • Ingestion of new assets (review usage rights, add metadata, etc.) in DAM System Administration for DAM system
    • System administrator for digital asset management system
    • Collaborates with the marketing technology team with user-acceptance testing, functional requirements, build tests, troubleshooting, perform maintenance and upgrades
    • Manage all administrative functions and maintain the DAM system (register internal and external users, maintain accurate procedures and records for the system, manage permissions)
    • Ensure system is running at peak performance
    • Responsible for user support of the platform by answering user questions, troubleshooting, and resolving for standard user issues. Process Management
      • Lead process improvements as it relates to asset management and usability for both internal and external teams to improve quality of asset data or efficiency of work
      • Educate, facilitate and evangelize for proper usage of DAM system across all departments and regions.
      • Use data analytics to track performance to goals and benchmarks and identify opportunities for development.
      • Improve search functionality, perform scheduled audits, archive expired assets and general cleanup of system and gather metrics and user feedback to continue to improve the system, processes and training. Compliance
        • Understand and comply with ethical, legal and regulatory requirements applicable to our business
        • Responsible for providing all reporting necessary to keep CarMax compliant in regard to image rights.
        • Assure proper translation of contractual information into rights management module in DAM to allow end users a clear understanding of available usage(s).
        • Manage and constantly monitor digital asset management system to review assets are correctly categorized and comply with general corporate marketing standards.
        • Manage regularly scheduled auditing of the CarMax DAM for expired assets on printed materials
        • Removal of expired assets from DAM as well as work product that contain expired assets
        • Distribute CarMax assets to internal/external partners and maintain their compliance with our license agreements
        • Work closely with business partners to understand video and photography shoots as it relates to usage rights and metadata. Vendor Management
          • Manage third party relationships associated with the DAM
          • Management of assets including maintaining bulk updates of stock assets, maintaining updated stock inventory ingestion in DAM, distribute and update stock inventory for Online Systems
          • Ensure redundant backups of all CarMax assets as well as those received from third-parties Other Responsibilities
            • Stay current on latest asset-management technology trends and innovations in the industry and at CarMax
            • Participate in special projects and performs other duties as required.
            • Establish a cross-functional network of DAM SMEs at CarMax
            • Explore integration of DAM system with content management system and other CarMax systems. Qualifications and Requirements Qualifications:
              • Exceptional client service, interpersonal and problem-solving skills
              • Ability to adapt quickly to changing technology, systems and processes
              • Self-sufficient and works well independently to diligently ensure work is of high quality, thorough and delivered on time
              • PC and Mac savvy including proficiency with major applications and all current and emerging multimedia file types
              • A team player when proposing insightful process improvements that align with our company goals and drive efficiency
              • Expresses confidence, energy and positivity in all interactions
              • Working knowledge of metadata management or database usability
              • Working knowledge of communications mediums including video, print, digital, social and the related production processes and workflows
              • Strong knowledge of DAM systems, metadata taxonomy, databases, copyright and rights management issues, strategy principles and concepts for assets and digital content.
              • Effective decision making, strong analytical and creative problem-solving skills.
              • Adept at extracting meaningful insights from multiple sources of data.
              • Demonstrated ability to work individually and collaboratively in a team environment.
              • Excellent organizational skills, accuracy, and attention to detail.
              • Excellent interpersonal, oral and written communication skills.
              • Foster a supportive and dynamic work environment
              • Knowledge of creative file types such as Adobe InDesign, Photoshop, Illustrator
              • Project management skills and ability to manage multiple projects. Education/Experience:
                • Bachelors Degree, preferred majors: Library Science, Archive Management or Information Systems.
                • 3-5 years of digital asset management or related business experience
                • Experience working with privileged and confidential media
                • Digital Asset Management Certification is preferred but not required.
                • Working knowledge of the Adobe Creative Cloud, Microsoft Office Applications, and Internet Browser Applications.
                • Experience working with client Digital Asset Management teams
                • Experience with project workflow, basic design/production knowledge of various file types.
                • Rights management experience, including understanding model usage cataloguing, restrictions, timing, and distribution Preferred Qualifications:
                  • Masters Degree in Library and Information Science.
                  • Working knowledge of Aprimo DAM or ADAM System, Microsoft office and Adobe Creative software. About CarMax CarMax disrupted the auto industry by delivering the honest, transparent and high-integrity experience customers want and deserve. This innovative thinking around the way cars are bought and sold has helped us become the nation's largest retailer of used cars, with over 200 locations nationwide. Our amazing team of more than 25,000 associates work together to deliver iconic customer experiences. Along the way, we help every associate grow their career and achieve their best, at work and in their community. We are recognized for our commitment to training and diversity and are one of the FORTUNE 100 Best Companies to Work For--. CarMax is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law. Upon an applicant's request, CarMax will consider reasonable accommodation to complete the CarMax Job Application . If you have technical problems when submitting your application, please contact us by phone ext. 3888 or email .

Keywords: carmax, Richmond , ---Digital Asset Program Manager, Marketing Operations, Executive , Richmond, Virginia

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