Physician Relations Manager - Healthcare Sales & Marketing

Company: Centauri Health Solutions
Location: Richmond
Posted on: March 19, 2023

Job Description:

Centauri Health Solutions provides technology and technology-enabled services to payors and providers across all healthcare programs, including Medicare, Medicaid, Commercial and Exchange. In partnership with our clients, we improve the lives and health outcomes of the members and patients we touch through compassionate outreach, sophisticated analytics, clinical data exchange capabilities, and data-driven solutions. Our solutions directly address complex problems such as uncompensated care within health systems; appropriate, risk-adjusted revenue for specialized sub-populations; and improve access to and quality of care measurement. Headquartered in Scottsdale, Ariz., Centauri Health Solutions employs 1700 dedicated associates across the country. Centauri has made the prestigious Inc. 5000 list since 2019, as well as the 2020 Deloitte Technology Fast 500--- list of the fastest-growing companies in the U.S. For more information, visit www.centaurihs.com.

Role Responsibilities:
The Physician Relations Manager develops strategic initiatives to nurture and grow Centauri's hospital client's outpatient services. The Physician Relations Manager brings a disciplined and tactical approach to managing their assigned territory, developing strategic relationships, and ensuring market share growth.
Please watch the video below from one of our current Physician Relations Managers: https://www.youtube.com/watch?v=lXAhJGEm47M

Role Responsibilities:

• Manage territory leading relationship development and new business generation
• Identify and build relationships with referring physicians, schedulers, and office staff in the primary, secondary, and tertiary service areas, and surrounding communities
• Design and follow a disciplined call route. Make routine cold calls on new physician offices.
• Serve as a liaison between the hospital and physician offices to uncover customer needs, concerns, and appreciation. Work with hospital physician liaison(s) to coordinate field activity, market feedback, and follow up tasks
• Manage territory strategically to increase the number of referrals to the facility and drive imaging and other OP volumes. Center call activity and emphasis on physicians or physician groups with significant referral potential
• Routinely monitor and gain information on competition in the outpatient marketplace. Benchmark services against competition
• Lead multiple marketing initiatives by developing and implementing marketing strategies and promotional activities including, but not limited to creating promotional materials, planning educational and speaker programs, scheduling lunches and out-of-office time with physicians and office staff, etc.
• Collaborate with the hospital's Marketing team to plan and execute marketing efforts, focusing on referring physicians in the hospital's target market
• Identify and research potential areas of growth
• Solicit feedback from referring physicians to understand strengths and weaknesses of services from customers' standpoint
• Identify areas for improvement and execute plans to resolve problems
• Work across departments and with various department personnel to complete tasks and resolve issues
• Routinely meet with management, radiology director, other service line Directors, marketing, and radiologists to provide feedback received from customers and market information
• Report on activity level and outcomes of activities and initiatives on a regular basis focusing on volume growth and problem resolution
• Research and stay abreast of news and technological advancements in the field of medical imaging and other designated service lines
• Understands and agrees to role-specific information security access and responsibilities.
• Ensures safety and confidentiality of data and systems by adhering to the organizations information security policies
• Reads, understands, and agrees to security policies and complete all annual security and compliance trainingRole Requirements:
  
  • 3 years sales experience required, preferably in healthcare or medical device
  • Highly effective organizational and administrative skills
  • Strong communication skills, both written and verbal
  • Proven ability to work efficiently in a fast-paced environment while managing competing priorities
  • Possess existing relationships with physicians/medical offices in the immediate territory preferred
  • Highly motivated and self-directed with the ability to work independently and collaboratively to effectively solve problems and drive results
  • Strong analytical skills with the ability to think strategically and continually improve processes
  • Bachelor's DegreeWe believe strongly in providing employees a rewarding work environment in which to grow, excel and achieve personal as well as professional goals. We offer our employees competitive compensation and a comprehensive benefits package that includes generous paid time off, a matching 401(k) program, tuition reimbursement, annual salary reviews, a comprehensive health plan, the opportunity to participate in volunteer activities on company time, and development opportunities.
    
    Centauri currently maintains a policy that requires several in-person and hybrid office workers to be fully vaccinated. New employees in the mentioned categories may require proof of vaccination by their start date. The Company is an equal opportunity employer and will provide reasonable accommodation to those unable to be vaccinated where it is not an undue hardship to the company to do so as provided under federal, state, and local law.

Keywords: Centauri Health Solutions, Richmond , Physician Relations Manager - Healthcare Sales & Marketing, Healthcare , Richmond, Virginia