Content Strategist

Company: Systems Staffing Group, Inc.
Location: Richmond
Posted on: March 28, 2020

Job Description:

The Content Strategist has extensive experience in digital content strategy and management, relationship and consensus-building skills, and the ability to think strategically in the complex and evolving healthcare environment. Digital Solutions Content Strategist primary duties will include, but are not limited to middot As a member of the SCRUM team, responsible for the planning and delivery of content strategy deliverables (example include content story architecture, content KPI's, evaluation of existing metrics, content migration cross walks, and content contribution interface needs to enhance the authoring experience) middot Overseeing the content management process and, if needed, executing the content entry tasks middot Advising internal business partners on best-in-class digital content writing middot Managing omnichannel content development, editing, and placement middot Collaborating with Marketing and Communications to ensure consistency of voice and message throughout the digital experience middot Partnering with User Experience Design team members to elevate and optimize content middot Aligning with SEO standards and execution strategies middot Advising on best practices for content personalization middot Contributing to a core digital content center of excellence Other duties include middot Partners with IT and content owners to ensure site complies with Web standards and style guidelines. middot Ensures the site is fully compliant with applicable regulatory requirements and standards and guidelines. middot Provides training to internal and external Web site users. middot Works with Web designer to develop appropriate look and feel for company Web site(s). middot Ensures that business needs are understood in order to make appropriate web content, content placement, and navigation decisions. middot Ensures that the content management system meets the customers' needs communicate enhancement requests and work with IT to complete and test. middot Develops comprehensive training that includes modules for users with different levels of experience and knowledge. middot Delivers training in format best suited to the experience level of those users. Utilizes customer feedback for creation and modification of training material. Requires a BABS degree in communications or related field, knowledge of content management system functionality, and 5+ years in content strategy or web editorial roles, or combination of education and experience which would provide an equivalent background. Knowledge of basic HTML and cascading style sheets (CSS) is preferred. Additional qualifications middot Demonstrated experience working with an enterprise-level content management system is required Oracle Web Center Sites and Adobe Target and Analytics experience is a big plus middot Direct participation in Agile projects middot Comfort with content best practices for responsive design middot Strong working knowledge of search engine optimization best practices middot Experience creating content for complex regulated industries middot Self-motivated in a large, virtual, cross-functional team

Keywords: Systems Staffing Group, Inc., Richmond , Content Strategist, IT / Software / Systems , Richmond, Virginia