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Account Mgr

Company: Parks, Experiences and Products
Location: King William
Posted on: August 7, 2022

Job Description:

Yellow Shoes is the award-winning, in-house agency that develops creative strategies and solutions to support Walt Disney Parks & Resorts. Yellow Shoes is dedicated to helping promote the business while building the Disney brand. Our competitive advantage is an intimate knowledge of, and unique integration within, each Parks & Resorts business. Account Management serves as the bridge between the business, Marketing & Sales Strategy leadership, and the Creative and Production teams (both internal and external), adding value to the marketing and creative direction/delivery.You will report to the Senior Manager, Account Management. You Will:

  • Understand our needs, ensure strategy is sound, and provide solutions that address the problems that clients are asking the agency to help solve.
  • Set the agency up for success by managing client expectations, project timing, and direction.
  • Lead creative strategy based on relevant consumer insights resulting in a clear brief to activate creatives.
  • Understand social media and digital platform best practices to help create actionable content plans that help strengthen the creative intent and go-to-market approach.
  • Partner with Project Management in keeping clients updated and engaging leadership to maintain momentum toward deliverables.
  • Maintain assignment budgets to ensure work isn't exceeding approved funds.
  • Work with internal agency peers to contribute to the development of creative solutions that deliver the brief and move the business forward.
  • Fully understand our client's brand, providing thought partnership through knowledge of their business and effective marketing solutions.
  • Build relationships with your client and discipline partners through a combination of face-to-face interactions and electronic communications. You Have:
    • You have 3 or more years of professional marketing, ad agency, brand management, media, or related experience preferably in digital, and/or social media content planning and development with demonstrated accomplishments in digital marketing.
    • Knowledge of communication mediums including video, print, digital, social, email, collateral, OOH, and the production process supporting each.
    • Experience working with external clients and internal agency teams.
    • Keep current on the pulse of the ad industry.
    • Knowledge of brand management and advertising for consumer brands.
    • Knowledge of consumer research tools and methodologies. Additional Information: This role is located in Celebration, FL.Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at DPEPMarketingYS2022

Keywords: Parks, Experiences and Products, Richmond , Account Mgr, Other , King William, Virginia

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