Senior Digital Content Specialist - 501819

Company: University of Richmond
Location: Richmond
Posted on: March 20, 2023

Job Description:

Senior Digital Content Specialist - 501819SUMMARY: This position is responsible for the day-to-day execution of ongoing strategic communications and generating stories for use across multiple communications channels, and, in particular, the division's digital news site and email digest of news and information about the University of Richmond. Reporting to the managing editor, the position combines digital savvy with expertise in content creation, writing, and integration to drive strong engagement with key audiences.RESPONSIBILITIES: Storytelling

• Write weekly stories in line with defined guardrails and goals
• Support content plan and maintain content calendar
• Adhere to fact-checking protocols
• Develop story ideas that fit editorial guidelines
• Make initial edits on article submissions from freelance writers
• Write headlines and subheads
• Produce information graphic stories
• Collaborate with colleagues who produce feature stories, art, and photography, for a weekly news digest that can also serve other communications platforms, including social media, the web, and other publications
• Partner with offices across the University to stay informed of emerging stories that can be leveraged across University Communications channels
• Build and send weekly email digest
• Post stories to the digital storytelling siteContent Integration and Support
  • Identify and secure visual content to accompany written pieces
  • Identify content that is linked to and aligns with key strategic university initiatives and institutional priorities
  • Provide editorial/content support to the ongoing web, social media, and other digital content efforts of the team
  • Collaborate closely with digital and editorial teams to maintain a cohesive vision for aligning and cross-promoting content across key university content channelsMetrics
    • Meet yearly goals for UR Now by analyzing and acting on the appropriate data/metrics, insights, and best practices
    • Report metrics on weekly, monthly, quarterly, and yearly basis
    • Use metric data to inform storytelling and increase reader engagement and retentionQUALIFICATIONS:
      • Ability to write articles that are well structured, clear, error-free, and ready for publishing
      • Excellent writing, editing, grammar, and proofreading skills
      • Ability to write about complex topics in an understandable way for a general audience
      • Ability to manage multiple writing assignments and deliver them in a short time frame consistently
      • Strong storytelling skills
      • Strong story development skills
      • Strong interviewing skills
      • Strong fact-checking skills
      • Proven work experience in content creation
      • Demonstrated understanding of current and evolving digital media and content best practices
      • Excellent ability to create effective content across audiences/platforms
      • Strong knowledge of AP style
      • Strong attention to detail
      • Knowledge of analytics tools
      • Ability to think creatively and strategically
      • Strong interpersonal and collaboration skills
      • Strong organizational skills
      • Ability to meet tight deadlines
      • Ability to work effectively both independently and as part of a team
      • Ability to provide and receive constructive feedback in a productive mannerEDUCATION & EXPERIENCE
        • Four-year college degree in English, marketing, communications, journalism, or related field is required
        • A minimum of five years of experience in writing, editing, web content, marketing communications, integrated content delivery, and/or journalismWORK HOURS:
          • Full-time, exempt position
          • Monday - Friday, 8:30 a.m. - 5:00 p.m.; 7.75 hrs./day; 38.75 hrs./week
          • Occasional evening or weekend workSALARY STRUCTURE: Pay Grade 7 (Hiring Range $54,413.00 to $72,093.00 annually)

Keywords: University of Richmond, Richmond , Senior Digital Content Specialist - 501819, Other , Richmond, Virginia