Brand & Product Marketing Strategist III
Company: Navy Federal Credit Union
Location: Vienna
Posted on: July 1, 2025
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Job Description:
Serve as the Chief Product Owner (Marketing portfolio lead) of
designated portfolio of products and services leading and owning
the marketing vision, strategy and prioritization of member
programs and communications. Effectively promote the brand to
members and prospective members in support of member-centric
enterprise strategy and to achieve business goals. Act as business
lead on complex issues requiring in-depth knowledge of
organizational objectives and competing priorities. Build a
differentiated, defensible positioning for Navy Federal product and
service offerings and messaging platforms to inform execution of
results-driven marketing communications. Demonstrate good judgement
and works on problems of diverse scope where analysis of data
requires evaluation of identifiable factors. Responsibilities •
Drive and own the brand and product portfolio to plan and deliver
marketing programs - champion brand and member, develop product
positioning, value proposition, messaging, competitive
differentiation, and go-to-market strategy for specific products
and service offerings • Provide portfolio inputs to Product
Management/Marketing leadership for the departmental marketing
roadmap Collaborate with analytics, segmentation and member
insights teams to represent the member and market (including
customer journey and target personas/segments) generated from
consumer and competitive insights, driving the messaging, testing,
and evaluation to achieve best in class customer experiences and
engagement • Lead quarterly Portfolio planning for portfolio
providing prioritization and business context to delivery teams
while keeping key stakeholders informed of any changes in strategy,
approach, timing, challenges, or opportunities, to include,
marketing leadership, business unit, and internal cross-functional
scrum teams • Build relationships with key corporate stakeholders
and act as the face of product marketing to advocate, educate, and
drive macro marketing strategies and facilitate execution of such
marketing strategies • Partner with customer journey owners, lead
marketing related epics and feature prioritization; including value
proposition design, campaign planning and execution, operational
readiness, in addition to contributing to targeting identification
and campaign analysis • Lead Advertising Agency relationship,
inputs and share out recommendations for portfolio including annual
media planning inputs, ongoing development and evaluation of media
plans, and creative; ensure integrated strategies and campaigns are
executed and delivered against business goals • Evaluate and report
on campaign performance, test results/learnings, data insights,
etc. to business units, cross-functional partners and all levels
leadership • Deliver compelling and effective
communications/presentations to departmental and executive
management, as well as socialization into all marketing activities
• Build and maintain thorough knowledge of Navy Federals brand,
products and services, research and competitive trends as well as
member insights; provide thought leadership and recommendations for
portfolio Business Units and external third-party partners •
Evaluate marketing progress through iterations with creative and
messaging, or other delivery components, by developing acceptance
criteria for delivery team • Lead and assist special projects •
Mentor lower level team members • Perform other duties as assigned
Qualifications • Extensive experience in leading large brand,
product and/or marketing campaigns with business risk and impact;
to include strategy, execution, innovation, problem solving and
decision making • Extensive experience in client management,
product marketing, and project leadership, including initiatives
with marketing, advertising, product strategy, cross-functional
teams and external partner team members • Extensive experience
leading, shaping and developing marketing plans and innovative
solutions that drive results toward business priorities and goals •
Ability to multi-task and prioritize with minimal direction and
assertiveness to change team processes quickly • Significant
experience in collaborating across organizational boundaries and
building partnerships • Advanced knowledge of state and federal
financial and advertising laws, industry regulations, principles,
and practices • Advanced knowledge of financial and marketing
industry trends, products, and services • Advanced knowledge of
product roadmap scoping and planning; experience working within
agile frameworks • Advanced experience with PCs and related
software packages as well as learning different collaboration and
product management tools • Advanced skill influencing, guiding
strategic thinking, synthesizing recommendations and building
consensus with business partners based on data, insights, research
available • Advanced verbal, written, and interpersonal
communication skills to deliver effective recommendations and
presentations to groups of various sizes • Advanced organizational,
planning, and time management skills • Advanced skill interacting
with staff, management, vendors, and members diplomatically and
tactfully • Bachelors Degree in a related field such as Marketing,
Strategy, Business, Finance, or the equivalent combination of
education, training, and/or experience Desired Qualifications •
Advanced knowledge of NCUA regulations that govern the activities,
products and services of the business unit • Working knowledge of
Navy Federal products, services, programs, policies and procedures
• Advanced knowledge of Navy Federals functions, philosophy,
operations, and organizational objectives • Product Owner
certification or equivalent training/experience • Working towards
customer Experience Foundations and/or Journey Mapping
certifications or equivalent training/experience • Masters degree
in a related field such as Marketing, Strategy, Business, Finance,
or the equivalent combination of education, training, and/or
experience Hours: Monday - Friday, 8:00AM - 4:30PM Location: 820
Follin Lane Vienna, Virginia 22180 About Us Navy Federal provides
much more than a job. We provide a meaningful career experience,
including a culture that is energized, engaged and committed; and
fierce appreciation for our teams, who are rewarded with highly
competitive pay and generous benefits and perks. Our approach to
careers is simple yet powerful: Make our mission your passion. •
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PEOPLE® Companies That Care • RippleMatch Recruiting Choice Award •
Yello and WayUp Top 100 Internship Programs
Keywords: Navy Federal Credit Union, Richmond , Brand & Product Marketing Strategist III, PR / Public Relations , Vienna, Virginia
