Associate Director, Paid Media
Company: Directive
Location: Richmond
Posted on: January 10, 2026
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Job Description:
At Directive Consulting, were a performance marketing agency
that specializes in working with SaaS and tech companies. Weve
developed a unique marketing methodology called Customer
Generation, which prioritizes generating SQLs and customers over
traditional metrics like MQLs. Our comprehensive range of services
includes Paid Media, SEO, Performance Creative and Design, Video,
Revenue Operations, and Strategy, all designed to help our clients
hit their SQL targets consistently. Were always looking to expand
our teams with individuals who have a growth mindset and are
future-focused. Join us today! At Directive, we’re always looking
ahead to connect with talented professionals who excel at crafting
strategies that elevate search visibility, developing compelling
content, and delivering value to audiences. As we continue to grow,
we’re always seeking forward-thinking individuals who thrive in
fast-paced environments, are obsessed with analytics and
storytelling, and are eager to make their mark in B2B tech and SaaS
marketing. If youre ready to explore future opportunities and be
part of a team that values creativity, strategy, and results, we’d
love to connect with you! Overview: Associate Directors are the
most important people at Directive. They are directly responsible
for both client and employee retention and their performance is
directly reflected in our P&L. Role and Responsibilities: Goal
Setting: AsD’s are directly responsible for setting the goals for
every client engagement in their pod. Best Practices: AsD’s are
directly responsible for ensuring that every one of their client’s
follows best practices across all channels and mediums. In
particular: LTV:CAC modeling Customer Generation Share of SERP
Functional Content Breakdown Barriers: Every great campaign lives
or dies at the moment of approval. It’s your responsibility to
understand these moments and support your strategist in earning a
yes. Ensure roadblocks are a part of every 1x1 conversation with
Strategists, and that an action plan is established to take down
any roadblocks for the success of the strategy Accountability: We
need leaders, not managers. Nobody wants a manager, everyone wants
a leader. Build structure, create a cadence, support proactively,
and empower your team with clear and concise communication
expectation setting. Goals: NSM Attainment: 100% CSAT: 4.2
Bookings: $150k for each half of the year (total across pod for H1)
What We Offer:
Keywords: Directive, Richmond , Associate Director, Paid Media, PR / Public Relations , Richmond, Virginia
